活动背景:宜昌实施精品名牌战略舆论造势媒体责无旁贷品牌不仅是一个企业经济实力和市场信誉的重要标志,而且品牌的多少,还是一个区域和城市核心竞争力的体现,甚至是一个国家经济实力的象征。当前,我国政府倡导走自主创新的品牌发展之路,从 Campaign Background: Yichang brand name strategy to make momentum Media campaign duty-bound brand is not only an important indicator of an enterprise’s economic strength and market credibility, but also the number of brands, or a regional and city core competitiveness, or even a symbol of the country’s economic strength . At present, our government advocates taking the road of independent innovation in brand development