在广告行业,快速、全面的反应已成为客户的要求,因此广告行业单打独斗的时代即将结束,随着中国广告业对外完全开放在即,将会迎来一个合作并购的高潮。这一特色,在被喻为朝阳产业的户外广告领域已经显现——从2005年6月TOM户外的“统一新形象”到2006年1月的分众、聚众合并,都无 In the advertising industry, a fast and comprehensive response has become a requirement of customers. Therefore, the advertising industry is coming to an end alone. As China’s advertising industry is fully open to the outside world, it will usher in a climax of cooperation and mergers and acquisitions. This feature has been shown in the field of outdoor advertising that has been hailed as a sunrise industry - from the “new image of reunification” of TOM outdoors in June 2005 to the spotlight in January 2006,