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2016年,以11月份中国报协设立资本运营专业委员会并成立中国报业投资联盟为标志,资本运营已经成为报业集团重要业务板块和实现转型融合发展的重要手段。金融资本在推动主流媒体转型方面发挥着越来越重要的作用,金融资本与传媒产业资本的有机结合,形成对产业全方位孵化支撑态势。本文通过分析2016年报业集团对接资本市场主要动态,提炼总结了报业开展资本运营的几大亮点,并就未来报业对接资本市场的创
In 2016, marked by the establishment of the China Capital Newspaper Association and the establishment of the China Press Investment Alliance in November, China Capital Operation has become an important business segment of the Press Group and an important means of realizing the transformation and integration. Financial capital plays an increasingly important role in promoting the transformation of the mainstream media. The organic combination of financial capital and media industry has formed a trend of full-scale incubation of the industry. This article analyzes the major dynamics of the press group’s docking capital market in 2016, summarizes several highlights of the newspaper’s capital operation,