校本(school-based)是外来词,最初应用指向是欧美国家的学校课程建设,其含义为:基于学校,围绕学校,为了学校。它以改进学校实践、解决学校所面临的问题为指向,后来运用到校本培训、校本研究、校本管理等方面。在“互联网+”时代,高校的新闻宣传工作从形式到内容的变革都面临着诸多难题,如何达到内聚人心、外树形象的效果,对高校新闻宣传工作者来说是一个挑战。而“校本”一 School-based (school-based) is a loan word, the initial application points to the European and American countries, the construction of the school curriculum, its meaning is: based on the school, around the school, for the school. It is to improve school practice, solve the problems faced by the school as a guide, and later applied to school-based training, school-based research, school-based management and so on. In the era of “Internet + ”, there are many difficulties in the news propaganda work in colleges and universities from the form to the content reform. How to achieve the effect of cohesion of people and outside of the tree is a challenge to college journalists. And “school-based ” one