电影招贴画是影片的唯一外包装,是促销影片的主要手段之一。它不象其它商品,除了广告,还可以通过五官和触摸的作用达到促销目的。由此可见电影招贴的创意设计更显其重要性。其创意设计成功与否,不仅影响电影本身的信息有效传达,还影响购片商及观众对其电影的需求。 Movie posters are the only packaging for the movie and one of the primary means of promoting the movie. It is not like other goods, in addition to advertising, but also through the role of facial features and touch to achieve promotional purposes. This shows that the creative design of film posters even more important. The success of its creative design, not only affect the effective communication of the movie itself, but also affect the demand of filmmakers and viewers for their films.