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一.剖析营销通路自20世纪80年代初中国珠宝首饰进入新的发展时期以来,其营销的通路主要有两条:一条是“厂家-经销商”模式,一条是“厂家-自营店”模式。至于“厂家-连锁店”和“经销商-连锁店”这两种营销通路模式因极其少见,或者说刚刚起步,因此尚不能归纳到真正意义上的通路模式上去。而在“厂家-经销商”和“厂家-自营店”这两种通路中,后者也缺乏规模性与代表性,因此只有“厂家-经销商”这
1. Analysis of marketing channels Since the beginning of the 1980s when Chinese jewellery entered a new period of development, there are two main marketing channels: one is the “manufacturer-dealer” model, and the other is the “manufacturer-operator” model. . As for the “manufacturer-chain store” and “dealer-chain store” marketing channel models are extremely rare, or just starting, it can not be summarized in the true sense of the access model. In the “manufacturer-distributor” and “manufacturer-operated store” channels, the latter also lacks scale and representativeness, so only “manufacturer-dealer”