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经济全球化趋势使广大教学工作者对在商务英语教学中跨文化导入的必要性和重要性有了充分的认识,但由于多种条件的限制,使得跨文化差异在教学过程中的有效介入成为学生跨文化交际能力培养的一个瓶颈问题。作为一门实践型和应用型的课程,应将跨文化差异的有效介入作为该课程教学的重中之重。本文在了解跨文化差异的文化现象和重要性基础上,对如何实施有效的介入手段作出了探讨和研究。
The trend of economic globalization has enabled the majority of teaching staff to fully understand the necessity and importance of cross-cultural introduction in business English teaching. However, due to the limitations of various conditions, the effective intervention of cross-cultural differences in the teaching process has become A Bottleneck Problem in Developing Students’ Cross-cultural Communication Competence. As a practical and applied curriculum, the effective intervention of cross-cultural differences should be regarded as the most important aspect of the curriculum. Based on understanding the cultural phenomenon and importance of cross-cultural differences, this article discusses and studies how to implement effective interventions.