随着市场经济的发展,广告公司的分类愈发精细,现今主流为综合型广告公司、策略顾问型广告公司、媒介传播购买型广告公司、创意策略型广告公司、市场调查型咨询公司、专业制作型广告公司。九十年代后在市场经济的带动下,广告公司纷纷拔地而起,但自从进入WTO时代起,随着西方的产品及生活文化的渗透,企业的品牌意识逐渐清晰,品牌战略代替了产品销售占居了主导地位,对于广告公司的服务要求也越来越高,这在无形中给广告公司在人才的选择和培养方面增加了不少压力,为此不少公司和企业对即将走出校园的大学生给予了高度关注。 With the development of market economy, the classification of advertising companies has become increasingly sophisticated. Nowadays, the mainstream are integrated advertising agencies, strategic consultancy advertising agencies, media advertising buying advertising agencies, creative strategy advertising agencies, market research consulting firms, and professional production Type advertising company. Since the 1990s, with the promotion of a market economy, many advertising agencies have been established. However, since the WTO accession, with the penetration of western products and daily life culture, the brand awareness of enterprises has become clearer and the brand strategy has replaced the sales of products Accounting for the dominant position for the advertising company’s service requirements are also getting higher and higher, which virtually in advertising companies in the selection and training of personnel increased a lot of pressure, for which many companies and businesses are about to go out of school College students have given great attention.