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在全球的电影界和广告界,无人不知“戛纳”这个地处法国东南部的沿海小镇。与其他蓝色海岸地区的闲适安静不同,它虽然也拥有蔚蓝迷人的海岸线和法国南部明亮阳光下的棕榈树,但戛纳更像是一个社交不断的城市。一年中,无论你什么时候来戛纳,总会在这里遇到大型活动。当然,在诸多活动中,令戛纳蜚声全球的还是每年5月为期两周的国际电影节以及引领全球广告创意发展的广告节。最著名的戛纳电影节是1946年面世的,迄今也就是不到70年的历史。如今应该说是欧洲大陆“文化创意产业”的典型案例。文化创意产业正在全球范围内风生水起。在中国,文化创意产业已经列入国家经济发展战略的重要支柱之一。在中央和各级政府的积极推动下,文化创意产业作为推动社会经济
In the world of film and advertising, no one does not know “Cannes ” This is located in the coastal town of southeastern France. Unlike the rest and tranquility of the other Blue Coast regions, although it also has a beautiful blue coastline and palm trees in the bright sunshine of southern France, Cannes is more like a social city. One year, no matter when you come to Cannes, there will always be a large event here. Of course, many of the events that have made Cannes world-renowned are the May Forth International Film Festival in May and the Advertising Festival leading the way in global creative advertising. The most famous Cannes Film Festival was launched in 1946, so far it is less than 70 years of history. Today should be said that the mainland of Europe “cultural and creative industries ” typical case. Cultural and creative industries are fast-growing throughout the world. In China, the cultural and creative industries have been listed as one of the important pillars of the national economic development strategy. With the active promotion of the central government and governments at all levels, the cultural and creative industries serve as a catalyst for social and economic development