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2004年圣诞节前夕,记者帮一位开美发店的朋友编写一条短信,提示顾客在圣诞节期间有优惠活动。谁知圣诞节过后这位朋友又找上门来,让我再为她编写一条短信。原来上次的短信发出后效果很好,老顾客几乎都来光顾了,一时间门庭若市。这位朋友就想既然短信广告的效果这么好,为什么不能用来开发新客源呢?通过实践摸索和市场检验,现特将短信广告的套路与业内人士一起分享。
On the eve of Christmas 2004, the reporter helped a friend who opened a hairdressing salon to write a text message to remind customers of preferential activities during Christmas. Surprisingly, this friend came home after Christmas, let me write a text message for her. After the original text message sent the original effect is very good, almost all patrons to patronize the old, a time dignified. Since this friend wanted to SMS advertising so good, why can not be used to develop new customers? Through practical exploration and market testing, is now the SMS advertising routines and industry professionals to share.