商业广告既然是为了销售,而销售的对象是消费者,那么广告当然是面对消费者的了。但实际上有很多广告策划者只把它当做是一句没用的空话。他们在设计广告时从没有设身处地为消费者想一想,他们需要什么?喜欢什么?正确揣测消费者心理是设计广告时必须做的一件事。如果你把下面这几件简单的事铭记于心,对你设计出好的具有实效性的广告也许会有一定帮助。第一,不要急于告诉公众你这 Commercial advertising since it is for sale, and sales of the object is the consumer, then advertising is of course facing the consumer’s. But in fact there are many advertisers just use it as a useless empty talk. They never thought of themselves as consumers when designing their ads, what do they want and what they really like? Proper guess of consumer psychology is something that must be done when designing an ad. If you keep the following simple things in mind, it may be helpful to design good and effective ads for you. First, do not rush to tell the public about you