传统媒体和新兴媒体融合发展,是传媒领域一场重大而深刻的变革,也是一项长期而复杂的系统工程。从多数媒体已经走过的发展历程看,二者的关系从排斥、互动到融合的过程,是一个渐变的过程。但在今天面对新兴媒体迅猛发展的态势,推动传统媒体和新兴媒体深度融合已刻不容缓,必须加速度推进。由于网络和数字技术裂变式发展,直接推动传媒业的生产力发展,推动新闻产品的 The integration and development of traditional media and emerging media is a major and profound change in the field of media. It is also a long-term and complicated systematic project. From the development history that most of the media have gone through, it is a gradual process that the relationship between the two is from exclusion and interaction to integration. However, in face of the swift and violent development of emerging media today, it is imperative to promote the deep integration of traditional media and emerging media and must be accelerated at an accelerated pace. Due to the fissionable development of the network and digital technologies, it directly promotes the development of the productivity of the media industry and promotes the development of news products