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学大教育是一家大型家教中介公司,互联网是该公司获得家庭教师和学生家长资源的重要领域。 由于新浪等门户网站的广告投放费用高达一天数千元,该公司总经理金鑫一直选择费用较低的百度竞价排名、门户网站排名以及3721的实名等形式进行网络宣传,比如在百度上搜索“家教”两个字,排在搜索结果第一位的就是该公司的网址。但是“这些形式都是要靠客户来搜索,显得很被动。”
Learning Education is a large tutoring agency, and the Internet is an important area for the company to source resources for tutors and parents. As Sina and other portals advertising costs up to several thousand dollars a day, the company’s general manager Jinxin has been selected lower cost Baidu PPC rankings, portals and 3721 Real names and other forms of online publicity, such as search on Baidu Tutor “two words, ranked first in the search results is the company’s Web site. However, ”these forms rely on customers to search and appear to be passive.“ ”