论文部分内容阅读
广告设计者一直在广告图像中有意无意地将独特的思维方式传达给消费者,通过图像的视觉传达对人们起到播散文化信息与交流沟通的作用。在市场经济蓬勃发展的背景下,可以说广告的视觉传达与我们目前所处的消费社会密切相关,它在通过独特的艺术形象建立了具有感人至深的艺术魅力,而广告自身在视觉文化的背景下,它与视觉的关系,传播,意识形态的表达等方面是怎样的,在文中我将进行详细探究,以便加深我们对广告视觉文化的理解和把握。
Advertisers in advertising images have been consciously or unconsciously conveyed to consumers a unique way of thinking, through the visual communication of images to disseminate cultural information to people and the role of communication. In the context of booming market economy, it can be said that the visual communication of advertisements is closely related to the consumer society in which we live. It has created a very impressive artistic charm through a unique artistic image, and the advertising itself is in the visual culture In the background, what is its relationship with vision, communication and ideology? In this article, I will conduct a detailed inquiry so as to deepen our understanding and grasp of the advertising visual culture.