机电产品的出口不是权宜之计,占领与巩固国外市场并非轻而易举。某种产品从试销到一定数量的出口并稳住国外市场往往需花费大量的财力和物力,这说明开拓一个新的市场是非常困难的。而一旦在执行合同的过程中出现少许马虎,就会在用户中失去信誉,诸如:货源、质量、包装……。这样,产品必然在竞争中被挤出市场。为保证产品的顺利出口,并具有极大的适应性和竞争能力,必须及时做好用户调查。 现就我国机床出口美国后部份进口商的反映, The export of mechanical and electrical products is not an expedient measure. It is not easy to occupy and consolidate foreign markets. It takes a lot of financial and material resources for a certain product to go from trial sales to a certain number of exports and stabilize foreign markets. This shows that it is very difficult to develop a new market. Once a little sloppy in the implementation of the contract, it will lose credibility among users, such as: supply, quality, packaging .... In this way, products must be squeezed out of the market in competition. In order to ensure the smooth export of products, and have great adaptability and competitiveness, we must do a good job of user surveys. Now that China’s machine tools export to the United States, some of the importers’