随着商品经济大潮的迭起,在一定程度上,人们追逐物质利益甚于精神要求,文化精神大有被排斥到边缘地带的趋势。一些人为求金钱不惜牺牲道德情怀,在他们心目中,一种肉身的庸俗的观念成为价值的主导取向。与这种社会心态相适应,影视领域涌现出一种纯粹的文化消费倾向。 性、暴力、权力、金钱等是这种影视文化玩味的热点主题,并且以追求最高的商业利润作为生产的终极目标。它媚合市场的需要,不仅利用现代科技大批量生产,而且拥有配套成龙的销售渠道和巧妙的销售策略以及无孔不入的广告之术,用现代精美的外表包装的物化的灵魂,强烈刺激着大众的消费欲望。 曾经喧嚣不已的纯粹的消费文化,其兴趣不再青睐崇高精神建构的可能性世界了,却更关注四周的具体肉身现实;不再关切人生意义的确证和人文精神的弘扬,而专注于庸俗刺激的人和事;由思想上的崇高屈从于暂时的满足和消极的快乐;倾心于复制平面,消解 With the tide of commodity economy, there is a certain extent that the pursuit of material benefits is more than spiritual demands and the cultural spirit is largely marginalized. Some people at the expense of moral feelings for money, in their mind, a body of vulgar ideas to become the dominant value orientation. In line with this social mentality, the film and television industry has emerged a pure tendency of cultural consumption. Sex, violence, power, money and so on are the hot topics of this kind of film and television culture, and the pursuit of the highest commercial profits as the ultimate goal of production. It meets the needs of the market, not only the use of modern technology mass-produced, but also with Jackie Chan’s sales channels and clever sales strategy and all-pervasive advertising technology, with the exquisite appearance of modern packaging materialized soul, strongly stimulate the public Consumer desire. Once the noisy pure consumer culture, its interest is no longer favored the noble world of possible construction of the spirit, but more concerned about the concrete physical reality around; no longer concerned about the corroborating meaning of life and humanistic spirit of the promotion, and focus on vulgar stimuli Of people and things; subdued by the ideological loneliness of temporary satisfaction and negative pleasure; focused on the replication plane, digestion