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“促销”这种营销方式,短时间内被国内大大小小各种服装品牌迅速滥用,甚至把它视为市场争夺战的杀手锏。当每个人都企图用相似的方式来瓜分同一块蛋糕时,问题来了,用简单的价格策略无法永远蒙蔽住消费者的眼睛,当满世界的品牌都飘着“促销”的影子时,消费者开始用一种观望的心态和审慎的眼光来看待。于是,各种“促销”方式黯然谢幕之后,品牌营销又回归到了最初的起点:如果不能最终把握好消费者的根本心理需求,再风靡一时的营销方式也只能是昙花一现,留给我们的只是一道关于“促销”迫切需要细致化的深刻命题。
“Promotional ” This marketing, a short period of time by the domestic large and small variety of clothing brands rapid abuse, even as a killer of the market battle. When everyone tries to divide the same piece of cake in a similar way, the problem is that the simple pricing strategy can not blind the consumer's eyes forever. When the brands in the world are floating in the shadow of the “promo” , Consumers began to wait and see with a wait-and-see attitude. So, all kinds of “promotion ” way after the curtain call sadly, the brand marketing has returned to the initial starting point: If you can not ultimately grasp the basic psychological needs of consumers, and then all the rage of marketing can only be short-lived, left us It's just a deep proposition about “promotions” that are in urgent need of elaboration.