一个世纪的商业发展史告诉我们:企业的发展是从城市开始的。中国的企业也走不出这个“乾坤”。历经30年的改革开放,中国城市的消费力已经基本达到满足,再要有所提升又遇到诸多困难的时候,不少的企业开始了对农村终端市场的开拓和探索。曾有不少的营销大师们都普遍认为,要想进入农村终端市场,最最重要的就是资本,失去了资本的支持,根本就没有办法进入农村终端市场。 A century of business history tells us: the development of enterprises started from the city. Chinese enterprises can not get out of this “heaven and earth.” After 30 years of reform and opening up, the spending power of cities in China has basically met the satisfaction, and then some improvements and encounters many difficulties, many enterprises began to explore and explore the rural terminal market. There have been many marketing gurus who generally think that in order to enter the rural terminal market, the most important thing is capital. Without the support of capital, there is simply no way to enter the rural terminal market.