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【目的/意义】科学识别影响网络舆情热度评价的主要因素,并分析各因素之间的关系,对理解网络舆情发展变化走势具有重要意义。【方法/过程】从信息生态视角出发,通过文献查阅、发放问卷等方式归纳总结出影响网络舆情热度变化的15个因素,并通过DEMATEL方法对这些因素进行影响关系分析。【结果/结论】结果表明:政府危机处理能力、政府应对满意度、领袖意见导向度、话题类型、水军参与度和参与回应数可以视为影响网络舆情热度评价的关键因素。
[Purpose / Significance] Scientifically identifying the main factors that influence the evaluation of network public opinion heat and analyzing the relationship among various factors is of great significance for understanding the trend of network public opinion development. Methods / Processes: From the perspective of information ecology, 15 factors influencing the changes of network public opinion and heat are summarized and summarized through literature review and questionnaires, and the influence of these factors is analyzed by DEMATEL method. [Results / Conclusion] The results show that government crises handling capability, government response satisfaction, leader orientation, topic type, naval participation and participation responses can be regarded as the key factors affecting the evaluation of network public opinion heat.