随着科学技术的发展,信息时代已经到来。电子商务作为人类经济生活在网络上的一种体现形式,已经得到了飞速的发展,网络营销作为电子商务中最主要的一部分,是推动电子商务发展的最主要的动力,给企业发展带来了更多的商机,但是同时也给企业带来了更多的竞争和挑战。本文从网络营销与电子商务的定义入手,分析网络营销与电子商务的现状,总结出了网络营销在电子商务模式下存在的优势。 With the development of science and technology, the information age has arrived. As an embodiment of human economic life on the Internet, e-commerce has been rapid development. As the most important part of e-commerce, e-commerce is the most important driving force for the development of e-commerce and brings about the development of the enterprise More business opportunities, but also brought more competition and challenges to the enterprise. This article starts with the definition of internet marketing and e-commerce, analyzes the current situation of internet marketing and e-commerce, and summarizes the advantages of internet marketing in e-commerce mode.