近年来,在激烈的竞争环境中,企业报一枝独秀,在纷繁的出版市场中占有了一席之地,其原因就在于企业报有其它报刊无法比拟的“贴近性”。它根植于企业中,是企业的一部分,是企业文化建设的有力阵地,在企业中备受职工的青睐。因此,充分发挥企业报的贴近性,扎深企业报之根是办好企业报的一条根本途径。扎根于“中心”企业报的一项根本任务就是为企业的两个文明建设服务。要实现 In recent years, in a fiercely competitive environment, enterprises have been thriving and have a place in numerous publishing markets because of the “closeness” reported by other newspapers and periodicals. It is rooted in the enterprise, is part of the enterprise, is a powerful position for the building of enterprise culture, much of the employees in the enterprise of all ages. Therefore, giving full play to the closeness of corporate newspapers and deeply rooting corporate newspapers is an essential way to run corporate newspapers. One fundamental task rooted in the “center” enterprise newspaper is to serve the two civilizations of the enterprise. To achieve