Awakening Consciousness for Brand Name Goods Stefanel is the name of a famous Italian clothing store situated on Beijing’s Wangfujing Street. I went to the store when it first opened three years ago. I was not quite sure the meaning of “brand name” then and only judged by the qualitv of the material. Awakening Consciousness for Brand Name Goods Stefanel is the name of a famous Italian clothing store situated on Beijing’s Wangfujing Street. I went to the store when it first opened three years ago. I was not quite sure the meaning of “brand name” then And only judged by the qualitv of the material.