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在影视作品中通常有许多的植入式营销,也就是通常所说的视频广告。这一营销传播模式具有较为高效的传播效率和良好的传播效果。本文从阐述植入式营销模式在影视场频中的作用入手,对于植入式营销模式在影视场频中的应用进行了分析。
In the film and television works there are usually many implantable marketing, which is commonly referred to as video ads. This marketing communication mode has more efficient transmission efficiency and good communication effect. This article begins with the explanation of the implanted marketing mode in the video frequency field, and analyzes the application of implanted marketing mode in the video field frequency.