当电子媒体在上世纪初第一次展现魔力时,它的发明者也不禁惊叹“上帝啊,你创造了什么!”从电报到广播、到电视、到互联网,人类的传播迎接了后印刷时代的黎明。在后印刷时代,流行的是一种视觉文化占据霸权的文化生产与消费范式,电视因其成功融会了声音、图像、动态和连续性优点,成为这一时代的“第一媒介”,发挥着越来越大的传播力和影响力。20世纪,和电子媒介发展齐头并进的,是商业社会和市场环境下漫卷全球各个地域和族群的广告运动。而且,主要 When the electronic media first showed magic at the beginning of the last century, its inventors could not help but wonder, “God, what have you created!” From telegraph to radio, to television, to the internet, the spread of mankind has embraced the post-printing era Dawn. In the post-printing era, popular is a cultural production and consumption paradigm in which visual culture occupies the hegemony. Television has become the “first media” of this era because of its merits of sound, image, dynamics and continuity Increasing spread and influence. Going forward along with the development of the electronic media in the 20th century was the advertising campaign in various regions and ethnic groups in the world under the conditions of commercial society and the market. And, mainly