公共关系在中国已走过了十年的历程,积累了丰富的实践经验,它的发展是由腼腆而潇洒,由羞涩而自若,尤其是在社会主义市场经济大潮中,日益显示出它所特有的作用和魅力。 一、中国公关发展的历史必然性 公共关系是一个组织运用各种沟通和传播手段,加强组织与其公众之间相互联系、了解和支持,维护和提高组织形象和声誉,以促进组织目标实现而进行的一项管理活动。公关作为一 Public relations has gone through a decade in China and has accumulated a wealth of practical experience. Its development is characterized by ambiguity and carelessness. It is shy and self-possessed, especially in the tide of the socialist market economy. Unique role and charm. I. The historical necessity of the development of China’s public relations Public relations is an organization that uses various means of communication and dissemination to strengthen the mutual contact, understanding and support between the organization and the public, maintain and enhance the organization’s image and reputation, and promote the realization of the organization’s goals. A management activity. PR as a