市场营销促进我国电信产业的快速发展,适应激烈市场竞争的需要。营销方式和内容的发展是提高企业市场竞争力的最根本、最有效的途径。企业面临的市场经济环境决定了企业必须创新和发展才能生存发展。本文在描述市场营销的概念后,探讨新时代的情况下,尤其是加入WTO后,中国电信行业营销发展的内容和趋势。 Marketing to promote the rapid development of China’s telecommunications industry to meet the needs of fierce market competition. Marketing methods and content development is to improve the market competitiveness of enterprises the most fundamental and most effective way. Enterprises facing the market economy environment determines that enterprises must innovate and develop in order to survive and develop. After describing the concept of marketing, this article explores the content and trends of marketing development in China’s telecom industry in the new era, especially after joining the WTO.