论文部分内容阅读
报业广告经营情况 据有关方面的不完全统计,2000年全国广告经营额预计在715亿元左右,其中报纸广告在135亿元以上,增幅达20％,占总经营额的18.88％。而1999年全国广告经营额为622亿元,报纸广告为112亿元,增幅为7.6％,占总经营额的18.1％。 如果按占用版面和广告报价统计,2000年全国各报纸的广告经营额要远远大于135亿元的数字,估计至少高出一倍以上。
According to the incomplete statistics of the relevant departments, the national advertising revenue in 2000 is estimated to be 71.5 billion yuan, of which newspaper advertisements are above 13.5 billion yuan, an increase of 20% and accounting for 18.88% of the total. In 1999, the national advertising revenue was 62.2 billion yuan, while the newspaper advertisement was 11.2 billion yuan, an increase of 7.6%, accounting for 18.1% of the total. According to occupancy layout and advertising quotations statistics, in 2000 the advertising revenue of various newspapers in the country is far greater than the figures of 13.5 billion yuan, it is estimated at least more than doubled.