“感人心者,莫先乎情。”情感是人类永恒的主题。情感的种类复杂多样,暗藏在每个消费者的深层意识里。它们生长在消费者的个人经验和价值中,具有强大的力量,往往左右消费者的个体行为。广告商通过感性诉求广告抓住消费者的消费心理,引起消费者的情感共鸣,最后从感性上被它征服,从而促使消费者在动情之中接受广告,实现广告促销的目的。 “Heart-touching, non-existent.” "Emotions are the eternal theme of mankind. Complex and diverse types of emotions, hidden in the deep sense of each consumer. They grow in the personal experience and value of consumers, have a strong force, often around the individual behavior of consumers. Advertisers seize the consumer psychology through the emotional appeals advertising, arouse the emotional resonance of consumers, and finally conquered by it sentimentally so as to promote consumers to accept advertisements in the emotional, the purpose of advertising promotions.