在当前日趋激烈的市场竞争背景下,顾客逐渐占据买卖双方关系中的主导地位。以更低的成本获得更高的顾客满意度,成为企业赢得竞争优势的关键。基于此,企业开始倾听顾客声音、重视顾客需求。食品消费作为最重要的日常消费,食品的数量和质量决定了民众的营养、健康状况,同时也直接决定了食品企业的生存与发展。随着我国经济的平稳增长,人们在饮食结构上发生 In the current increasingly fierce market competition, customers gradually occupy the dominant position in the relationship between buyers and sellers. Achieving higher customer satisfaction at a lower cost is the key to winning a competitive advantage. Based on this, companies began to listen to the voices of customers, focusing on customer needs. Food consumption as the most important daily consumption, the quantity and quality of food determines the people’s nutrition, health status, but also directly determines the survival and development of food enterprises. With the steady growth of our economy, people take their place in the diet