据统计截至2013年底,我国的网民已经超过了6.18亿,互联网普及率达到了45.8%,而且手机网民就有5亿,并仍呈现增长的趋势。在大数据背景下,新媒体对大学生的影响越来越大,高校学生的思想政治工作显得尤为重要。高校共青团组织是联系共青团员与党政的主要纽带和桥梁,在培养新一代接班人工作中扮演着重要的角色。进入网络时代以来,大学生的思想受其冲击很大。如何利用新媒体技术,提高大学生的思想政治素质是高校思想教育的重要任 According to statistics, as of the end of 2013, the number of Internet users in our country has exceeded 618 million, the Internet penetration rate has reached 45.8%, and the number of mobile Internet users has reached 500 million and the trend of growth is still showing. Under the background of big data, the influence of new media on college students is more and more important. The ideological and political work of university students is especially important. The Communist Youth League organizations in colleges and universities are the main link and bridge linking CYL members to party and government and play an important role in cultivating a new generation of successors. Since entering the Internet age, the thinking of college students is greatly affected by it. How to Make Use of New Media Technology to Improve College Students’ Ideological and Political Quality Is an Important Task of Ideological Education in Colleges and Universities