论文部分内容阅读
商品本身是没有生命,但可以利用陈列的手法造型艺术和灯光效果,赋予其生命,陈列展示能生动而有趣地给消费者提供一个身临其境的联想空间,提高进店率,陈列带给销售的推动力,在于现场氛围的渲染、在于文化内涵的共鸣、在于布
The product itself is lifeless, but the art of display and light effects can be used to give life to the display. The display can vividly and funly provide consumers with an immersive associative space to enhance the entrance rate and display The driving force of sales lies in the rendering of the live atmosphere, the resonance of cultural connotation lies in the cloth