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高效行政、创建品牌政府是各级地方行政领导追求的目标。通过论述品牌政府的构成要件及其创建来为地方行政领导实现高效行政提供一个新模式。品牌政府由现代化的“品牌班子”,宽松、融洽、进取的内部工作机制,高度发达的物质文明和精神文明,优质高效的服务,良好的社会形象等要件构成。创建品牌政府的关键在于行政领导“品牌班子”的建设、品牌意识的确立及其战略方法选择。
Efficient administration and the establishment of a brand government are the goals pursued by local administrative leaders at all levels. By discussing the constitutional elements of the brand government and its creation, it provides a new model for the local administrative leaders to realize efficient administration. Brand government consists of modern “brand team”, loose, harmonious and progressive internal working mechanism, highly developed material and spiritual civilization, high quality and efficient service, good social image and other elements. The key to create a brand government lies in the administrative leadership of the “brand team” construction, the establishment of brand awareness and strategic choice.