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Ｉｎｔｅｒｎｅｔ正在创造一个新的奇迹。刚刚过去的二十世纪里，我们匆匆告别电话和电视时代，在二十一世纪的曙光微露之际又迎来了一个新的事实──网络经济即将成为人们经济生活的主要方式！随着网络技术的不断发展，互联网络信息发送者和接收者之间的交互提供了极大的方便，为电子商务构筑了最佳的运作平台。网络作为经济生活的一种技术手段，犹如纸张的发明、电的应用、电话的普及一样，对人们的经济生活，尤其是作为经济“细胞”──企业的经营管理产生了不可估量的影响。 如何适应网络经济环境的基本要求和变化趋势，创新企业管理模式，已经成为摆在现代企业经理层面前的一项刻不容缓的新课题。
The Internet is creating a new miracle. In the twentieth century just passed, we hurriedly bid farewell to the telephone and television era and ushered in a new fact at the dawn of the 21st century - the internet economy is about to become the main way of people’s economic life! With the continuous development of network technology, the interaction between the sender and the receiver of Internet information provides a great convenience and builds the best operation platform for e-commerce. As a technological means of economic life, the Internet, like the invention of paper, the application of electricity and the popularization of telephones, has an immeasurable impact on people’s economic life, especially as an economic “cell” - the operation and management of enterprises. How to adapt to the basic requirements and changing trends of the network economic environment and to innovate the enterprise management model have become an urgent new task for the modern enterprise managers.