体验营销伴随着体验经济的产生而生成的新型营销方式。本文概述了体验营销的特点,总结了我国旅游产品营销的现状,并提出了旅游产品体验营销的对策。随着经济的不断发展,营销模式也在不断的发生变化,体验营销就是在经济发展过程中由体验经济衍生出来的一种营 Experiential marketing is accompanied by a new type of marketing that generates experience economy. This article summarizes the characteristics of experiential marketing, summarizes the status quo of tourism product marketing in China, and puts forward the countermeasures of experiential marketing of travel products. With the continuous development of economy, the marketing model is constantly changing. Experiential marketing is a kind of battalion derived from experiential economy in the process of economic development