石油销售企业要在市场竞争中处于不败之地,离不开企业理念的不断更新。企业理念是企业文化的集中体现, 它来自企业特有的生产经营实践,反映时代特征和发展趋势,是企业文化的核心,其内化为企业规范,外化为企业和员工的行为。作为中国石油系统的销售 Oil sales companies in the market competition in an invincible position, can not do without the continuous updating of corporate philosophy. Corporate philosophy is a concentrated expression of corporate culture, it comes from the company’s unique production and management practices, reflecting the characteristics of the times and development trends, is the core of corporate culture, its internalization of corporate norms, externalized behavior of enterprises and employees. As China’s oil system sales