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广告主:贵州神奇药业有限公司广告目标:如何提升消费者记忆,于竞争激烈的止咳类产品阵营中打出品牌知名度,是神奇制药2014年宣传策略的思考要点核心策略:神奇止咳产品以糖浆剂产品、强力止咳为主要卖点,为消费者提供止咳药的最佳选择。在详细了解了其消费者主要特征后确立了“依托热点内容,巧借力,争露脸。”的广告传播策略。传播运动策划实施背景神奇制药在2012-2013年的媒体宣传中,持续强化了抗真菌系列产品知名度,而旗下止咳产品依然知名度较低。为了提高止咳类产品的知名度,神
Advertisers: Guizhou Magic Pharmaceutical Co., Ltd. Advertising Objective: How to enhance consumer memory, brand awareness in the highly competitive cough products camp is the magic point of pharmacy strategy in 2014 Key points: Magic cough syrup products Products, strong cough as the main selling point, to provide consumers the best choice cough medicine. After a detailed understanding of its main features of consumers established “relying on hot content, cleverly leveraging, revealing face ” advertising communication strategy. Propagation campaign planning implementation background Amazing Pharmaceutical in the 2012-2013 media campaign, continued to strengthen the visibility of anti-fungal products, and its cough products are still less well-known. In order to improve the visibility of cough products, God