新兴出版模式的快速发展引起了业界和学界的广泛重视。本文尝试采用服务主导逻辑来解析新兴出版模式,首先,总结了服务主导逻辑的内涵和核心观点;其次,对三种典型新兴出版模式的服务本质进行了分析,在此基础上构建了新兴出版服务生态系统的概念框架;最后对未来新兴出版模式的相关研究进行了展望。 The rapid development of emerging publishing mode has aroused widespread attention of industry and academia. This paper attempts to use service-led logic to analyze the emerging publishing model. First, it summarizes the connotation and core ideas of service-oriented logic. Secondly, it analyzes the service nature of three typical emerging publishing models. Based on this, it builds an emerging publishing service The conceptual framework of the ecosystem; finally, the prospect of the related research on the emerging publishing mode in the future is put forward.