社会主义市场经济的建立和逐步发展,决定了新闻媒体之间的竞争日趋激烈,“优胜劣汰”这一千古不变的生存法则在竞争中越发显现出它的无情。我国的新闻媒体尽管不能以盈利为惟一目的,但一个不盈利的媒体在市场经济条件下是无法生存和发展的。因此,至关重要的是。媒体必须树立以人为本的经营理念,以适应市场经济的要求。 放下架子,贴近百姓。在计划经济时代,从国家到地方,媒体的布局相对的单一,这种单一的格局在相当长的时期里保证了国家政令畅通,舆论导向正确,其作用是无可替代的。改革开放以来,特别是社 The establishment and gradual development of the socialist market economy have determined the increasingly fierce competition among the news media. The survival rule of “survival of the fittest” has been increasingly showing its relentlessness in the competition. Although the news media in our country can not be used for profit only, a non-profit media can not survive and develop under the market economy. Therefore, it is very important. The media must establish a people-oriented business philosophy to meet the requirements of the market economy. Put down the shelf, close to the people. In the era of planned economy, from the state to the place, the layout of the media is relatively single. This single pattern guarantees the smooth running of government decrees and the correct orientation of media for a long period of time. Its role is irreplaceable. Since the reform and opening up, especially the community