本文试从文学批评的角度,探究余华小说接受状况在1998年前后天壤之别的原因,提出了西方权威的认可、灵活多样的出版方式、大众传媒的推波助澜、清醒的读者意识和作品的优秀品质五方面的解释。在上个世纪八九十年代之交,余华凭借一系列极具探索精神的小说确立了其文学史地位,成为先锋文学的代表作家。尽管如此,在当时绝大多数普通读者却根本不知道余华是谁。他的一本书通常只卖两三千册,出版社赔钱出。大众接 This article attempts to explore the reasons why the acceptance of Yu Hua's novels changed greatly from the perspective of literary criticism to around 1998 and put forward the recognition of western authorities and the flexible publication methods. The mass media has promoted the awareness of readers and the excellent quality of works Five aspects of the explanation. At the turn of the 1980s and 1990s, Yu Hua established his position as a literary history with a series of highly exploratory novels and became the representative writer of avant-garde literature. In spite of this, most ordinary readers did not know who Yuhua was at the time. His book usually only sell two or three thousand copies, publishing houses lose money. Mass access