“互联网时代下,信息的渗透无处不在,购物受时间、空间限制更小,消费行为变得分散,任何的生活场景都有可能转化为实际消费,市场开始由传统的价格导向转为场景导向。由此,电子商务在大环境下得到了飞速的发展,尤其是近年来多方平台的拓展、支付方式的多样化等都为电商的发展拓宽了市场,也覆盖了越来越多的消费群体,一直 ”Under the Internet era, infiltration of information is ubiquitous, shopping is less time and space constrained, consumer behavior becomes more dispersed, and any life scene may be transformed into actual consumption, and the market begins to shift from traditional price-orientation to scene As a result, e-commerce has enjoyed rapid development under the environment. In particular, the expansion of multi-platform platforms and the diversification of payment methods in recent years have widened the market for the development of e-commerce and also covered more and more Consumer groups, always