在我国电视媒体的产业属性日益凸显、收视市场竞争日趋激烈的背景下,从品牌经营的角度来探讨实行频道专业化的问题,无疑是必要的。本文拟针对省级电视台在成立专业化频道过程中面临的问题为研究对象,并以此展开论述。 Under the background that the industrial property of the television media is increasingly prominent and the competition in the viewing market becomes increasingly fierce, it is undoubtedly necessary to explore the implementation of channel specialization from the perspective of brand management. This article aims to address the issues that provincial TV stations face during the process of setting up specialized channels as the research object, and to start the discussion.