时下,请外国人做广告已不是什么新鲜事了,中国的食品用外国口味“镀金”也屡见不鲜。电视上就有这样一则饼干广告:画面上的几个中国小朋友嚼着饼干,喜滋滋地舔着嘴唇说道:“真正美国口味,我们都爱吃!”看了这则广告,总觉得别扭,消费者明明是中国人,为何要以“洋味”来包装?究其 Nowadays, it is not new to ask foreigners to advertise. It is not uncommon for Chinese food to have foreign tastes of “gold plating”. There is such a biscuit advertisement on television: Several Chinese children chewing cookies on the screen, happily licking their lips and saying: “We really love American tastes!” After reading this advertisement, I always felt awkward to consume. Obviously, they are Chinese, why should they be packaged as “foreign flavor?”