本文首先论述了大学出版社在我国科教兴国中的重要作用 ;进而提出加强大学出版社的企业文化建设是提高大学出版社面对我国加入WTO后的竞争力的核心要素 ;最后 ,以清华大学出版社的企业文化建设为案例说明了大学出版社如何进行企业文化建设 This paper firstly discusses the important role of university press in the rejuvenation of our country through science and education. Then it puts forward that strengthening the corporate culture of university press is the key factor to improve the competitiveness of university press in the face of our country’s accession to the WTO. Finally, Tsinghua University Corporate culture construction as a case illustrates how the University Press for corporate culture