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虽然真正意义的现代海报起源于西方,但东方的海报艺术由于文化、地域的差异而呈现出独特的精神内涵。本文以日本作家谷崎润一朗所写的随笔录《阴翳礼赞》中的阴翳二字为出发点,结合同属于东方且文化同源的日本和中国的几个海报设计大家的作品表现,来探究东方独特的地域文化下的海报艺术的特质,阐述了东方传统海报艺术的自身特点。
Although the true meaning of modern posters originated in the West, the poster art in the East presents unique spiritual connotations due to cultural and geographical differences. This article starts with the yin yi word written by the Japanese writer Tanizaki Junichiro in his essay “Yin yin deity” and explores the oriental uniqueness by combining the performances of the posters in Japan and China that belong to the same oriental and cultural homogeneity The characteristics of the poster art under the regional culture, and expounds the characteristics of the traditional oriental poster art.