以体验和体验经济的相关知识理论为依据,以酒店营销的现实状况为基础,从体验营销的概念、体验营销体验形式以及实施模式等方面来探讨酒店行业的体验式营销,进而构建酒店体验化营销模型,使得酒店行业的营销模式适应体验经济时代的发展。酒店业是我国最早对外开放的投资领域之一,但是由于技术和体制的原因,我国大多数酒店经营管理理念落后,营销意识不强并且酒店对自身定位模糊,缺乏市场经验,品牌不规范。在体验经济的时代,大多数酒店现在的营销方式停 Based on the theory of experience-based economy and related knowledge, based on the actual situation of hotel marketing, this paper explores the experiential marketing in the hotel industry from the aspects of experiential marketing, experiential marketing experience and implementation modes, and then constructs the hotel experience Marketing model, making the hotel industry’s marketing model to adapt to the experience of economic development. Hospitality industry is one of the earliest investment open areas in our country. However, due to technical and institutional reasons, most of our hotel management concepts are backward, the marketing awareness is not strong, and the hotel is indifferent to its own position, lack of market experience and the brand is not standardized. In the era of experiential economy, most hotels now stop marketing