2010年,科维面向传统汽车用品渠道的雪狼品牌、面向4S店的金钻品牌都取得了非常耀眼的成就。但对于科维的自主渠道品牌满天星,无论在公开还是私下场合,科维均讳莫如深,在雪狼、金钻品牌辉煌的市场业绩下,满天星今年的市场策略如同盖茨访华前中国曝光J20一样,过程真真假假,结果扑朔迷离。本文将试图从军事的角度去判研满天星今年的市场策略,揭开其神秘面纱下的战略布局。 2010, Covey for the traditional car supplies channel Xuelang brand, gold diamond brand for the 4S shop have made very bright achievements. However, for Covey’s independent channels brand Gypsophila, both in public or private occasions, Covey are secrecy, in the snow wolf, diamond brand brilliant market performance, this year’s marketing strategy of Gyps so as Gates’s visit to China Like China’s exposure J20, the process is true and false, the results complicated and confusing. This article will attempt to judge the market strategy of this year’s Gypsum from a military point of view and unveil the strategic layout under its mystery.