现阶段,体育产业的发展和社会经济发展的关系已经密不可分,两者的结合呈现出有效互动的经济社会价值。目前,广西北部湾经济区正处于经济的重要发展时期,其体育产业的经济功能和价值对北部湾经济区的经济社会发展产生重要影响。本文从体育领域来分析广西北部湾经济区体育产业的现状及发展前景,为可持续发展战略研究提供依据及思路。 At this stage, the relationship between the development of the sports industry and the social and economic development has become inseparable. The combination of the two shows an effective economic and social value. At present, the Beibu Gulf Economic Zone in Guangxi is in an important economic development period. The economic function and value of its sports industry have an important impact on the economic and social development of the Beibu Gulf Economic Zone. This article analyzes the status quo and development prospect of the sports industry in the Beibu Gulf Economic Zone of Guangxi from the field of sports and provides the basis and train of thought for the study of the strategy of sustainable development.