受飞速发展的新科技影响,零售模式、消费习惯都在发生着重大的变化,进而对店铺的室内设计提出了新的设计需要。本案是著名零售设计咨询公司Green Room为网络运动服装零售商Pro Direct设计的一个实体店,位于伦敦的Foubert’s Place。作为Pro Direct从线上世界走到实体零售的重要一步,他们需要保留品牌自身的网络元素,同时更希望捕捉到客户走进他们实体空间的感受。设计师的设计理念是通过电子商务虚拟展示的概念为客户带来更具互动感的购 Affected by the rapid development of new technologies, retail models, consumer habits are undergoing major changes, and thus the interior design of the store put forward a new design needs. The case is a well-known retail design consulting company Green Room for online sports clothing retailer Pro Direct designed a physical store, located in London’s Foubert’s Place. As Pro Direct steps from the online world to physical retailers, they need to retain the brand’s own online presence and at the same time, preferring to capture how customers feel in their physical space. The designer’s design philosophy is to bring a more interactive purchase to customers through the concept of virtual display of e-commerce