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仿拟辞格是当下新闻传播中被广泛应用的一种修辞手段。为进一步提高新闻传播中仿拟应用的艺术,言语者应尽量实施“求同”“求异”“求简”“求趣”的“四求”策略,即努力使仿体接近本体,以显示本体和仿体间依附与被依附的关系;力求言语形式的同中之异、形同神异,使之在习见的常态中闪现出新异的光彩;遵循语言的经济原则,力求用语简洁;追求寓教于乐及新闻的多效功能,创造轻松愉快、诙谐幽默的阅读氛围等。
Parody is a kind of rhetorical device widely used in news communication at present. In order to further improve the art of imitative application in news dissemination, speakers should try their best to implement the strategy of “seeking truth ”, “seeking truth ” “seeking simplicity ”, “seeking interest” That is, trying to get the imitation body closer to the ontology to show the dependence and attachment between the ontology and the imitation body; trying to make the sameness and difference between words and forms in the same form, The economic principles of language, strive to concise language; the pursuit of edutainment and news multi-effect function, create a relaxed and pleasant, humorous reading atmosphere.