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随着我国加入WTO ,外贸环境发生了重大变化 ,在竞争压力空前加剧的新形势下 ,地处我国西部、资金少、规模小的外贸中小企业将面临着如何持续生存和发展的严峻问题。本文立足于西部外贸中小企业的实际情况 ,围绕着如何发掘与培育企业核心竞争力 ,提出了适合西部外贸中小企业自身条件的可持续性发展策略 ,包括国际市场拓展策略的选择、企业可持续发展策略的制定、企业经营机制的完善与创新、外贸代理制的发展与选择、以及利用现代电子信息技术促进贸易方式的创新等方面。
With China’s accession to the WTO, major changes have taken place in the foreign trade environment. Under the new situation of ever-increasing competition pressure, small and medium-sized foreign trade SMEs located in the western part of China will face the serious problem of how to sustain their existence and development. Based on the actual conditions of the western foreign trade SMEs, this article focuses on how to explore and nurture the core competitiveness of the enterprises and puts forward the sustainable development strategies suitable for the western SMEs themselves, including the choice of the international market expansion strategy, the sustainable development of the enterprise Strategy development, improvement and innovation of business mechanism, development and selection of foreign trade agency system, and the use of modern electronic information technology to promote the innovation of trade methods.